On July 2, 2025, Shanghai Exhibition and Trade Network Information Technology Co., Ltd. (hereinafter “365 TRADEFAIR Company”) was officially inaugurated at Zhenro Center in Hongqiao, Shanghai, marking a new phase in which “Shanghai International Exhibition and Trade Promotion Platform (365 TRADEFAIR)” moves into institutionalized and professionalized operation. Leaders of CCPIT Shanghai, department heads of the council, as well as executives from Shanghai International Exhibition (Group) Co., Ltd. and its subsidiaries attended the ceremony and jointly participated in a working symposium.

The establishment of 365 TRADEFAIR Company represents Shanghai’s strategic response to the national agenda of developing the digital economy and building a strong trading nation, and constitutes an important measure to implement the municipal government’s directives on enhancing the city’s capabilities and core competitiveness and advancing the “Five Centers” initiative. The company aims to develop “365 TRADEFAIR” into a core digital infrastructure and key support platform for Shanghai’s ambition to become an international exhibition hub. “365 TRADEFAIR” has integrated functions including exhibition services, trade matchmaking, trade services, industry policy information and public services, offering a new high‑quality digital public service platform for global exhibitors, buyers, and premier exhibition organizers and service providers. In addition to serving China International Import Expo by providing buyers and exhibitors with diversified, full‑process, year‑round online trading opportunities, the platform aggregates information on a wide range of exhibitions held in Shanghai, attracting domestic and international exhibitors, buyers, and leading exhibition organizers and service providers to converge in the city and continuously amplifying Shanghai’s exhibition economy as a driving force for international trade.

At the symposium, leaders of CCPIT Shanghai noted that the Municipal Party Committee and Municipal Government place great importance on developing Shanghai into an “International Exhibition Hub”, and that the establishment of 365 TRADEFAIR Company represents a crucial step in implementing this strategy. They expressed the expectation that 365 TRADEFAIR Company will shoulder its mission, fully seize global digital opportunities, and strengthen core technological capabilities such as artificial intelligence and big data technology. Using the 365 TRADEFAIR as a vehicle, from a higher strategic positioning and with more concrete measures, the company should promote deeper integration between exhibitions and trade and build an exhibition‑trade promotion platform with global influence. The platform must fully leverage the function of “promoting trade through exhibitions”, and provide more efficient trade‑matching channels for domestic and international exhibitors and buyers through continuous technological innovation and service upgrades. By continuously amplifying the spillover effects of the exhibitions in Shanghai and extending the value chain of “promoting trade through exhibitions”, these measures will help Shanghai further consolidate its leading status in the global exhibition industry and make greater contributions to the high‑quality development of China’s foreign trade and economy.

The establishment of Shanghai Exhibition and Trade Network Information Technology Co., Ltd. not only demonstrates Shanghai’s resolve and proactive measures in building an “International Exhibition Hub”, but also marks the city’s firm progression from an active participant to a source of innovation in the global exhibition industry’s digital transformation. With the launch of this “digital engine”, 365 TRADEFAIR will, through more innovative and cutting‑edge business models, continuously empower the development of Shanghai as an international exhibition hub and contribute important “Shanghai wisdom” and “Shanghai solutions” to the prosperity and development of global exhibition trade. The platform will become a key pillar for enhancing Shanghai’s exhibition capabilities and strengthening its role as an international trade hub.