Co-hosted by Council for the Promotion of International Trade Shanghai and China Portrait Photography Society, China Wedding Expo 2018 undertaken by Shanghai International Exhibition Co., Ltd. (SIEC) successfully closed on July 13. The scale of the expo reached a new high which attracted wide attention from the industry.

For the first time, the expo was moved to the National Convention and Exhibition Center (Hongqiao, Shanghai), with a total exhibition area of 150,000 square meters, attracting a strong lineup of more than 1,000 exhibitors.

The scope of the exhibits covers: the theme samples, travel photos, space designs and furniture & props in Hall 2 (2H); wedding dresses, make-up styles and fashion accessories in Hall 3 (3H); photo frames, photo albums and consumables in Hall 4.1 (4.1H).

Highlights

Exhibition & Show

Shanghai Wedding Week 2018

During the same period of the expo, 2018 Shanghai Wedding Week was held. Excellent domestic and foreign wedding dress designer brands were invited, and brand-new wedding dresses in 2018 were selected, presenting a fashion wedding dress brand release show full of romance, fantasy and fashion.

High-end Boutique Area

Protect Original Design & Support the Spirit of Innovation

This expo added a high-end wedding dress boutique area to meet the needs of escalating wedding consumption, while helping enterprises seize new opportunities and accelerate the pace of industrial transformation and upgrading. The high-end wedding dress boutique area was only open to specific VIP buyers, strengthening its voice in the fashion field.

Overseas Brand Designers Pavilion

Gather Design Strength & Highlight International Charm

The power of designers was gathered, and overseas designer brands from Italy, Spain, the United States and Lebanon were introduced, bringing refreshing fashion elements and highlighting the international charm of the expo.

Exhibits Breakthrough

Highlight Fashion Trends & Join the RV Travel Photo

More than 1,000 outstanding brands at home and abroad gathered in Shanghai to release new products, focus on new fashion trends and create new culture. On-site exhibits were even more highlighted with flowers of every kind in bloom, bringing new items to the professional buyers at home and abroad.

RVs entered rapidly into photo-shooting tour market, becoming a new trend and fashion. The introduction of RV photo-shooting tour in the expo opened a new vision of travel. Album photo frame pavilion, with the overall home style, provided different experiences and choices for the visitors.

Concurrent Events:

Broaden the Expo Platform & Increase the Expo Gain

Colorful professional courses

The expo held several famous courses at the same time, including the new retail of the dress hall, the transformation of e-commerce to a new model, and the precision marketing of the wedding dress industry, etc., and the trend of the wedding photography industry was fully explained.

2018 Makeup & Style Trend Salon

The make-up brands and make-up gurus brought 2018 fashion makeup trends to the exhibition hall, rendering a new interpretation of the changing bride style, color matching and image design, which led the new trends and showed the beauty.

WPC Excellent Works Exhibition

2018 World Cup Photo Contest Excellent Works Exhibition and 2019 World Cup Photo Contest (WPC) held a launching ceremony in the North Hall of the exhibition area. The works exhibited in this exhibition included 60 award-winning photographs from around the world in the WPC 2018 and 73 excellent works from the China division.

Orders are Constantly Coming

Exhibitors are Satisfied & Visitors Feel Rewarded.

Professional buyers were enthusiastic. They observed materials, compared prices and then placed orders. All merchants tried their best to promote their products and brands, striving to expand their market share and show better items to the visitors.

Service Upgrade

Optimize the Expo Service & Enhance Expo Experience 

Self-service office

Self-service visitor badges for faster entry

Checkroom

Save you the trouble of carrying bags when visiting so that you may enjoy the exhibition more.

VIP Lounge

The VIP lounge provides a place for the visitors to rest.

Thanks

Never forget why you started & go hand in hand & create a better future

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Goodbye

Exhibition in July 2018

See you again

Exhibition in January 2019