The 7^th China International Import Expo will be held from November 5 to 10. To better leverage the Expo’s four major platform functions — international procurement, investment promotion, cultural exchange and open cooperation — and to amplify its spillover effects, Shanghai Municipal Commission of Commerce, together with the CIIE Bureau, has launched the Shanghai International Exhibition and Trade Promotion Platform (www.365tradefair.com, hereinafter referred to as “365 TRADEFAIR”), drawing on CCPIT Shanghai’s extensive expertise in international trade promotion and exhibition organization. By promoting the integration of online and offline exhibitions and closer alignment between exhibitions and trade, the platform seeks to further amplify investment‑promotion effects and accelerate Shanghai’s development as an international exhibition hub and an international trade center.

“365 TRADEFAIR” integrates functions including exhibition services, trade matchmaking, trade services, industry policy information and public services, offering a new high‑quality digital public service platform for global exhibitors, buyers, and premier exhibition organizers and service providers. In addition to serving China International Import Expo by providing buyers and exhibitors with diversified, full‑process, year‑round online trading opportunities—helping to turn exhibits into marketable products and further amplify the Expo’s spillover effects—the platform aggregates information on a wide range of exhibitions held in Shanghai, attracting domestic and international exhibitors, buyers, and leading exhibition organizers and service providers to converge in the city and continuously amplifying Shanghai’s exhibition economy as a driving force for international trade.

Currently, “365 TRADEFAIR” has launched sections such as "CIIE Services", "Exhibition at a Glance", "Trade Services", and "News Center". Centered on "exhibition‑trade promotion" and operating on a "365‑day uninterrupted" basis, the platform provides enterprises with a variety of public services. Looking ahead, the platform will continuously expand its service channels and forms, further leverage Shanghai’s resources in international exhibitions and trade promotion as well as the supporting advantages of the Yangtze River Delta hinterland, deliver high‑quality and efficient supply‑and‑demand matching services, and help further enhance Shanghai’s influence as an international trade center.

Three Core Functions of “365 TRADEFAIR”:

1.    Powerful and convenient information services. Leveraging digital technology, “365 TRADEFAIR” offers “6+365 days” of CIIE information release, trade matching, online negotiation and other professional services, ensuring uninterrupted operation of the Expo and accelerating the entry of new technologies, products and services showcased at CIIE into the Chinese market.

To facilitate online trade connections between enterprises, the platform provides “two display windows (virtual exhibition halls and a demand hall) and three matchmaking channels (buyers searching for exhibitors, exhibitors searching for buyers, and platform‑recommended matches)”. Users can connect with upstream suppliers and downstream buyers through multiple approaches. In addition, the platform employs intelligent recommendation and other mechanisms to present more business opportunities, promoting the practical realization of turning exhibitors into customers and exhibits into marketable products.

2.    Rich and diverse information on exhibitions held in Shanghai. “365 TRADEFAIR” is also an authoritative platform for aggregating and publishing information on trade and business exhibitions in Shanghai. Users can search and browse multi-dimensionally for various trade and business exhibitions held in Shanghai, including exhibition descriptions, exhibitor services, visitor services, on-site events, and more—providing global buyers with accurate, authoritative information on Shanghai’s trade exhibitions and giving exhibitors opportunities to find more professional buyers.

At the same time, the platform concentrates on news releases for all exhibitions in Shanghai and on publishing industry policies for the exhibition sector, becoming an authoritative hub for Shanghai’s exhibition information and fostering a virtuous economic cycle that promotes trade through exhibitions and conferences.

3.    Comprehensive and convenient international trade service functions. “365 TRADEFAIR” provides enterprises with a full range of efficient, convenient one-stop trade services covering import and export trade, certificates of origin processing, legal consultation, financial services, and more. If a business has international trade needs, it only needs to use this single platform to consult, apply for certificates, and handle related matters in a "one-stop" manner to obtain the necessary information and services. Going forward, the platform will gradually promote the expansion of refined service offerings across all stages of international import and export, becoming an aggregated platform that delivers reliable, attentive support throughout enterprises' international trade processes.

As digital transformation and technological innovation continue to shape the global exhibition industry, “365 TRADEFAIR” will keep exploring new models that integrate exhibitions with trade, enhancing the driving force of exhibition economy, amplifying its spillover effects, and strengthening Shanghai’s global influence and international competitiveness in the exhibition sector. Through this way, fresh momentum will be injected into the economic and social development of both Shanghai and China.

We sincerely invite global exhibitors, buyers, as well as leading organizers and service providers to follow and join 365TradeFair.com. Together, open a new chapter in Shanghai’s exhibition industry!